What you'll learn
This guide explains how brand visibility and access work in OneLead, and what you should do if you need access to additional brands or notice incorrect brand settings.
Note: Only Administrators can add, remove, or configure brands.
If you need something changed, please contact your administrator.
What Are Brands in OneLead?
Brands in OneLead represent the vehicle manufacturers your dealership sells or supports.
Examples:
- Toyota
- Volkswagen
- Ford
- BMW
- Mercedes-Benz
- Hyundai
Brand configuration controls:
- Which brands exist in the system
- Which brands appear in customer and vehicle forms
- Which brands users can access
- How brand-level reporting is segmented
Users cannot modify these settings, but understanding how they work helps you know why you see certain brands and not others.
Single-Brand vs Multi-Brand Dealerships
Your dealership may operate under one or multiple manufacturer brands. This affects what you see in OneLead.
Single-Brand Dealership
Example: Westside Toyota
You will see and work with one brand only. All customers and leads relate to that brand.
Multi-Brand Dealership
Example: A dealership selling BMW + Mercedes + Audi
You may see one or multiple brands based on the permissions assigned by your administrator.
Administrators assign:
- Which brands appear in your dropdowns
- Which brands you can service or sell
- What brand data you can report on
If a brand is missing, you must request visibility from your admin.
How Brands Affect Your Day-to-Day Work
1. Customer and Lead Management
The brands configured by your admin appear in:
- Lead creation forms
- Vehicle interest fields
- Check-in screens
- Trade-in and buying selections
If you do not see the correct brand: Contact your administrator to have it enabled for you.
2. Vehicle Details
Brand configuration determines:
- Which makes/models you can select
- What appears in “Interested In” sections
- Whether you can quote or manage specific brand enquiries
Users cannot update vehicle lists or brand metadata.
3. Reporting & Insights
Brand visibility controls which brands appear in:
- Lead reports
- Sales performance dashboards
- Brand comparison insights
If your reporting seems incomplete, it may be a brand visibility issue, not missing data.
4. Brand-Based User Assignment
Administrators decide which brands each user can work with.
You may be assigned to:
- All brands
- Only specific brands (e.g., Toyota only)
- Only New or Used departments for specific brands
If your access is incorrect: Ask your administrator to adjust your role or brand assignment.
How Brands Are Managed (Administrator-Only)
For visibility context, here is what administrators can do (users cannot):
- Add new brands
- Edit brand names or logos
- Activate or deactivate brands
- Assign users to specific brands
- Configure brand order, colors, or settings
- Manage brand-level reporting rules
If you need any of these actions performed, contact your administrator.
What To Do if Something Looks Incorrect
Missing a brand?
→ Contact your administrator to request access.
Seeing brands you don’t sell?
→ Administrator must update brand assignments.
Customers tagged to the wrong brand?
→ Note the issue and notify your admin so they can update brand configuration if needed.
Wrong logo or outdated branding?
→ Only your administrator can replace or update brand visuals.
Brand Deactivation (Visibility Only)
When a brand becomes inactive (e.g., your dealership stops selling it):
- It disappears from dropdowns
- You cannot select it for new leads
- Historical data remains
- Administrators handle this process
If you still see inactive brands, notify your admin.
Good to know: Deactivated brands do not delete any historical customer records. Everything remains safely stored.
Brand Visibility Best Practices (For Users)
Do:
- ✅ Notify your administrator if your brand list is incorrect
- ✅ Check that the brand matches the customer’s interest before creating vehicle details
- ✅ Confirm brand visibility when switching departments
- ✅ Use brand filters in reporting (if enabled for your role)
Don’t:
- ❌ Don’t attempt to change brand configuration
- ❌ Don’t enter workarounds (e.g., typing brands manually)
- ❌ Don’t assign customers to incorrect brands
- ❌ Don’t ignore incorrect brand visibility — report it
Troubleshooting Brand Visibility
You can't see a brand you sell:
Likely a role/permissions issue → contact your admin.
Brand dropdown is empty:
Administrator must configure active brands.
Wrong brand shown in customer files:
Make a note → administrator can correct brand metadata.
Brand logos missing or incorrect:
Admins upload or fix logos.